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An innovative method for Indoor Mapping and Store Navigation

A patented technology in a growing $30 billion dollar global industry.

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Technology

Traditional locationing technologies, such as GPS, are not able to provide the accuracy required for indoor locationing applications, and may not penetrate through structures.  To provide accurate position, many indoor locationing systems such as the disclosed system instead rely on a plurality of wireless transceivers (e.g., Bluetooth, Wi-Fi, UWB, RFID) positioned inside the venue, and based on the signal strength or time-of-flight of wireless signals to and from user devices, a more accurate position can be determined.

When location information is combined with physical layout information, the system is able to intelligently plot routes through the structure.  The Mapby patents disclose further combining this data with a database of item locations within that structure, such as items on a pick-list, to generate optimized routes for retail, item picking, shipping, and logistics

Applications

Indoor Navigation

  • Navigation to pre-purchased products
  • Custom Routes based on customer selections
  • Multiple mapping technology support

Advertising

  • Targeted advertising based on customer selections or routes
  • Data aggregation from users data

Space Utilization

  • Combine usage data with mapping to optimize store layouts

Growing Markets

Indoor Location Mapping

The global indoor location market surpassed $10 billion in 2023, and is forecast to hit an annual global market size of almost $30 billion by the end of 2028, a growth rate of 22.3%.  Growth in this space is attributable to widespread smartphone use, location-enabled devices, as well as the proliferation of beacon and tag systems being implemented in new industries.  Further, many industries have begun location tracking high-value assets using wireless tags, including hospitals, retail, and warehouse environments

Buy Online, Pick-Up-In-Store

Retail shopping is evolving rapidly in a post-COVID environment.  Many retailers invested heavily to support online order picking.  Consumers also began increasingly relying on buy-online, pick-up in-store (BOPIS), wherein an order is placed online, picked from shelves by a retailer, and then picked up by a customer at the retail location. 

This combination of online shopping and zero shipping delays will see the global BOPIS market grow in value from $345 Billion in 2022 to over $600 billion by 2028, according to analysis by Research and Markets.  The Mapby technology facilitates all aspects of the BOPIS process, from shopping and order placement to route planning for order picking.